The Best (and Worst) Day to List a Home in Healdsburg CA

The Best (and Worst) Day to List a Home in Healdsburg CA

  • Randy Waller
  • 05/10/23

There are many steps to selling a luxury home in the California wine country, so it’s wise to have a checklist and a full understanding of the process before listing the house for sale. There are also a lot of factors that come into play, like what day is best to have your listing go live on various websites. And naturally, there is also a day that’s the worst for putting your home up for sale. Picking the right day to list your home for sale could be worth thousands of dollars in profit, and on the flip side, picking the wrong day could cost you.

Where to start?

Long before getting to the point of picking the best day to list homes for sale in Healdsburg, CA, you should hire a licensed real estate agent who has been assisting clients with friendly, professional services for several years in this picturesque Sonoma County town. It’s important to pick a well-established agent like Randy Waller, who meshes with your personality and will put your needs above all else. A savvy agent will tailor a marketing strategy specifically for your luxury home rather than trying for a quick sale with a one-size-fits-all plan. Part of that plan will be explaining what day is the best to list a home in Healdsburg, CA, and what day is the worst.

The best day is…

If you were leaning toward picking Friday as the best day to list a home for sale, congratulations! According to a study by the National Association of Realtors, the best day to list your home is Friday. When your listing goes live on a Friday, you can expect to get four times more buyers viewing your home, a quicker sale, and offers for more than the asking price.

The reasons are pretty simple. Buyers generally have more time on weekends to get out and view homes, both via private showings and open houses. Private showings allow buyers time to thoroughly evaluate a home to see if it matches their criteria. They can linger over certain rooms and features and take the time to envision themselves living there. If they like it and want to beat others to the punch, they can submit an offer on the spot.

Open houses, on the other hand, allow a large number of buyers to tour several homes for sale in Healdsburg, CA, in a short time. And you’ll notice that almost all open houses are scheduled for Saturday and Sunday. Motivated buyers often visit several open houses in the course of the day, which gives them the chance to compare several properties. They can also gauge the interest in hot properties by other buyers and could be motivated to make an offer on the spot if they feel there will be stiff competition for the home.

The common denominator, of course, is a listing that goes live on Friday, which helps generate a buzz for the weekend. Most homebuyers these days begin their search online, and when your listing hits the Multiple Listing Service and other major websites on a Friday, it will attract a lot of eyes. Buyers who fall in love with your listing might call your agent to set up an immediate private showing, or they might note that there’s an open house where they can drop by and check out your home. Buyers who are smitten with a home but don’t put in an immediate offer might schedule a private showing so they can take a closer look at the home in a more relaxed atmosphere without other buyers around.

Coming in a close second is Thursday, which some real estate experts favor for listing a home. Like Friday, listing a home on a Thursday will create a buzz for a home, and it will be fresh in the minds of buyers who click through several online listings per day.

And the worst day is…

Sunday. Again, this is no surprise. By the time Sunday rolls around, most homebuyers have made plans to view other houses and will eventually need to start winding down their weekend and start preparing to head back to work the next day. Buyers who are out looking at other homes might miss your listing entirely or see it too late to take any action that day. Listing your home on a Sunday can have the dramatic effect of drawing less attention and bringing in a lower percentage of the asking price.

A smart plan

Timing your listing for Healdsburg real estate is just one part of an overall marketing plan that will be tailored to your home. There are several steps to prepare your home for the magic moment when your online listing goes live.

Set a price

The first step is to set a competitive price. To do that, your agent will run a comparative market analysis (CAR) that puts your house up against similar homes in your neighborhood that have sold in recent months or are currently on the market. This data-driven approach helps you set a fair market value with the goal of a quick sale for the most money.

Prepare the home

Next, prepare your home by decluttering, depersonalizing, making cosmetic repairs, cleaning, and painting the interior in a warm neutral color. Complete the staging of your home by arranging the furniture to highlight the floor plan and then hire a professional photographer to take several high-quality images of each room as well as several shots of the exterior, including a drone shot or two. Pick the best photos to make your online listing sparkle and stand out above other listings.

Work with the best

Hiring the right agent can make a big difference between getting top dollar for your home and settling for less. When you’re ready to sell Healdsburg real estate, partner with Randy Waller and find out more about why Friday is the best day to list it for sale. Randy is a top agent in the Sonoma and Napa counties and looks forward to helping you through the home-selling process.

Randy Waller

Randy Waller

Broker | Owner

About The Author

Randy Waller is the Broker/Owner of W Real Estate in Santa Rosa, CA. Since founding the company in 2007, he has grown W Real Estate to be the largest locally founded and independently owned real estate brokerage in the North Bay. W currently has 11 offices spanning from San Francisco to Mendocino County with 250+ experienced agents and marketing support staff. Randy has been the #1 agent in Sonoma and Napa Counties for the past 5 years in both volume and transactions. He sold over $384 MM worth of real estate in the last two years alone. RealTrends ranked him the #1 agent in the State of California based on his 2019 completed transactions. He is also a North Bay Business Journal "Top 40 under 40" award winner and maintains a list price vs sale price ratio of 100.4%.
Randy’s ties to the Sonoma County housing market date back over 75 years. His father founded the local construction company, Shook & Waller, where Randy was the Director of Land Acquisition. This background in residential construction was a driving force behind the creation of W Marketing, W Real Estate’s New Development Division. W Marketing is a prominent force in new construction sales, with thousands of new homes marketed and sold while serving over twenty builder clients throughout the Bay Area.
His entire life he has been accumulating the knowledge he has today of the home building and selling process. This lifetime of experience and expertise allows him to provide unparalleled service to his clients, as he knows the area and its unique market conditions unlike anyone else.

Work With Randy

Get assistance in determining the current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact me today to find out how I can be of assistance to you!

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